The Tunndra team was inspired after attending one of Living Lands & Waters educational workshops in which founder Chad Pregracke mentioned that he speaks in support of so many other organizations it’s hard to promote his own – and his company’s mission to clean the Mississippi River is one worth promoting. Tunndra knew how to help.
A promotional sticker was chosen as the medium of choice due to its egalitarian nature, a deceptively simple yet potent medium in which to empower participates to spread the message and inspire new volunteers.
The final design depicts the vast floating trash heaps on the Mississippi. This accomplished two goals: it tied the design to the history of the organization, deepening its educational significance; it can serve as background in which to communicate a larger message. The sticker’s design uses positive and negative elements to create the illusion of one image from a distance and a second on further inspection, so as the viewer moves closer to discover all the details of its construction they quickly realize how to be part of the solution.